Scenes from a promotional package I directed for The Weather Channel, Including two image spots and a series of IDs, introducing the new programming approach and on-air refresh, done by London branding firm Lambie-Nairn.

To see it in motion, please visit Lair.tv

Live Action, Creative Direction: Jory Hull
Director of Photography: Bryan Newman
production company: Digital Kitchen
Agency: Lambie-Nairn