The most complex network rebrand project I've ever done, easy. The task: Update PBS with a bold, contemporary look and feel that won't grow old too fast and appeal to the widest demographic possible. The solution: an elegant visual representation of the limitless galaxy of content that is PBS. One year later, over 500 elements delivered, in four color options, for use and customization by all of the 300+ affiliates across the US. including print styleguides, web branding tie-ins, a photo library and so much more, topped off with a customized typeface proprietary to PBS.

Creative direction, design, concept: Jory Hull
Design, concept, typographics: Chris Ro
Animation: Ken Kruger
Production company: eyeball