A series of eight IDs I directed for for PBS. Conceived as micro-stories, centering on the theme of everyday exploration, using 'real' people and capturing raw, unadorned moments of discovery. The familiar hallmarks of PBS ( family, the arts, education, the journey of the everyman ) are all given a contemporary perspective. A component of the 2009 on-air rebrand.

visit Lair.tv to see the spots in motion

Live action, creative direction: Jory Hull
Director of photography: Joe Arcidiacono
Written by David Seeley and Jory Hull
Still photography: Jory Hull
Production company: eyeball